Business Class Work Essay
Today, the development of e-marketing raises a number of challenges. At the same time, the development of the effective marketing approaches to business in the contemporary business environment makes the development of e-marketing essential because the development of modern information technologies and telecommunication systems contributes to the wide use of internet and other information systems by customers. As a result, many companies shift toward the development of their websites and development of their business online. In such a situation, they should remember about possible challenges they may face in the course of the development of their e-business and they should pay a particular attention to business-customer relationships.
The development of the contemporary e-business is essential for the fast progress of business and access of business to the large number of customers. At this point, it is worth mentioning the fact that today customers are accustomed to use advanced information technologies and internet that allow them to access information any time they like and the possibility to purchase a product or service online allows companies to open larger opportunities for their business development.
In this regard, companies need to develop their websites and online services, which should meet customers’ needs and expectations. At this point, it is important to place emphasis on the fact that accessibility is one of the essential conditions of the effective development of websites and e-business because customers should have easy access to the website and online services. In such a way, the company can maintain the regular and permanent communication with its customers, whereas customers can have the permanent access to services of the company and to communicate to the customer services of the company.
At the same time, online business and websites should be user friendly. In this regard, companies should pay a lot of attention to their websites’ design because their websites should have simple and easy navigation. Customers should be able to find the information they need fast and to make a purchase if they like. At this point, the extent to which the website is easy to use defines, to a significant extent, the popularity of the website and the company and its products.
In such a context, companies developing their business online should pay a particular attention to the business-customer relationship. To put it more precisely, online business implies the close interaction between companies and customers. Therefore, companies should maintain the close communication with their customers that implies the provision of customer support services effectively. In this regard, modern information technologies and telecommunication systems open wide opportunities for companies to interact with customers. As a result, companies that are capable to maintain close communication with customers and interaction with customer can take an advantageous position in the market and benefit from the customer loyalty.
Thus, taking into account all above mentioned, it is important to place emphasis on the fact that the development of the contemporary e-marketing and e-business may be very effective and profitable for companies. However, companies should come prepared to the close interaction with customers and close communication with them. In addition, companies should make their websites and online services accessible to customers and user-friendly. In such a way, they can succeed in the market and take an advantageous competitive position.