The adequate assessment and evaluation of the organizational performance Essay

The adequate assessment and evaluation of the organizational performance is extremely important in the contemporary business environment. In actuality, the adequate and accurate assessment can influence the further development of the organization. At the same time, there is no ideal approach to the assessment and evaluation of the organizational performance and effectiveness of internal business processes. Nevertheless, some organizations use successfully the balanced score cards approach, which has already proved its efficiency in terms of the qualitative assessment of the effectiveness of internal business processes and organizational performance at large. In this respect, it is possible to refer to the example of Duke Children’s Hospital, which has already implemented the balanced score cards approach to evaluate its internal business processes and organizational performance.
In actuality, the Duke Children’s Hospital needs to optimize its internal business processes and to improve its organizational performance to provide health care services for a larger number of children and to enroll possibly all children, who need the professional health care aid. At the same time, when the Duke Children’s Hospital came to the point, when the need of changes became obvious, the hospital faced the problem of the adequate assessment of its needs and development of strategic goals. To put it more precisely, it was unclear what the essence of problems that undermined the effectiveness of internal business processes in the Duke Children’s Hospital was and, therefore, the hospital could not find plausible way out that could bring positive outcomes and to maximize the effectiveness of internal business processes. In such a situation, the Duke Children’s Hospital applied the balanced score cards approach to conduct the in-depth, qualitative analysis of its internal business processes and organizational performance. In fact, the use of the balanced score cards approach has proved to be quite efficient because this approach helped the hospital to identify key problems it was facing and causes of the problems. In fact, the identification of causes of problems was even more significant than the identification of problems themselves. In such a way, the organization could focus on the elimination of causes of problems to solve the problems proper. At the same time, it was obvious that without the elimination of causes of the problems, the Duke Children’s Hospital could not solve problems in its internal business processes.
At this point, it is worth mentioning the fact that the development and application of the balanced score cards approach has proved to be successful in the Duke Children’s Hospital because the method was focused on the revelation of qualitative essence of problems the organization faced and their causes. In fact, the balanced score cards approach was applied to employees and managers working in the Duke Children’s Hospital. In such a way, managers could identify basic problems and their causes as they applied the balanced score cards approach and obtained responses from employees and managers involved in the study. The balanced score cards approach allowed the organization to receive feedback from its employees and obtain their opinion on the essence of current problems of the organization. The analysis of balanced score cards revealed the causes of the problems the Duke Children’s Hospital faced.
In addition, the Duke Children’s Hospital applied the balanced score cards approach to elaborate possible solutions to existing problems. In fact, the balanced score cards contained several options or alternatives, which the company suggested to solve existing problems. Employees and managers working in the organization received the balanced score cards and responded so that the organization could identify clearly, which approach is likely to gain the largest support among the personnel of the hospital. At the same time, managers using the balanced score cards approach conducted the in-depth analysis of the balanced score cards and the evaluation of the actual position of the hospital and its current problems. On the ground of the detailed analysis, managers of the Duke Children’s Hospital have managed to elaborate strategies, which helped the hospital to overcome its current problems and contributed to the effective development of the hospital.
Thus, taking into account all above mentioned, it is important to place emphasis on the fact that the balanced score cards approach applied by the Duke Children’s Hospital has proved to be efficient and revealed the fact that this approach is worth implementing in organizations with complex structure and multiple needs. In this regard, the balanced score cards approach may be particularly useful when qualitative changes are needed as was the case of the Duke Children’s Hospital.