Why is promoting a good image to the public fundamental to a success community relations process essay

Promoting a good image to the public is fundamental to a success community relations process. Actually, community relations process involves certain changes in attitudes and opinions over a period of time. Therefore, it is necessary to pay special attention to the personal characteristics which help to promote a good image to the public. In fact, community relations help to develop the proper working relationships with the public, avoid the negative images of crime and violence, unemployment and homelessness, drug/ alcohol abuse (Ewalt et al. 34). These images are always associated with serious social problems, conveying the truth about the existing conditions in community. A successful community relations process involves community members in the formal strategic planning process aimed to improve the quality of life in the community. It is clear that inactive and weak communities will not provide effective social support. Actually, the promotion of a good image to the public allows local authorities to increase trust and mutual understanding in the community. Besides, a good image can enhance the development work in the community (Kretzmann & McKnight 295). In general, good image to the public is fundamental to a success community relations process as it establishes positive relationships with local residents and neighborhood organizations.